Date post: 2017-10-12 22:40
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The company operates in the airline industry where it offers various air travel services especially to the tourism sector.
Effective web-based marketing requires organizations to fully explore the following benefits of the Internet and incorporate these features as appropriate into their marketing strategies. Five unique areas of Internet benefits have emerged across time from a variety of authors :
Currently in their through their website, the company has been able to offer a variety of services including, flight charges, online booking, online flight schedule, information on the EasyJetHotels and EasyJetHolidays, information on booking of cars and parking spaces, and other services which means the main channel of communication to the consumers it through the internet.
The Statement of Sources and Uses of Working Capital looks at the sources of funds and uses of funds. This statement is critical to look at how a company is sourcing its working capital requirements and capital expenditures.
The process of e-marketing has been focused on the customer. It has been supported by the information technology which means it is widely accessible to all the customers. It is focused on bringing the services of the company close to the people. The company has been able to design its website with features such that customers can easily access all the information that they need using one search engine. (O&rsquo Neil, K 7558, p. 59)
The company has been successful in using various price tactics in order to attract more customers. Right the start, the company chose to pursue a low priced flight cost and it has been able to achieve this. This means that the company has been able to reduce the costs that are expended on each customer in order to lower the cost of flight. In all its service even in car rental, the company has bee pursuing a policy of low cost renting car for 9 pounds a day.
In order to make it easy for the customers to move out of the airport, the airline provides car hire service in which customer can hire cars in advance before they land. In this case they will not waste their time looking for taxis and instead will have pre-arranged cars waiting for them. The company also offers parking service where customers are supposed to book for a packaging space online. This service is offered in conjunction with NCP and the process has been made easy as it uses the easyJet booking websites. (, 7558).
Comment- While it is desirable to have a Current Ratio over 7 times and Quick Ratio over 6 times, there are industries where this is not true. Utilities and truckers receive quick payments (fast turnover of receivables, little inventory) and have slow payables since they receive generous terms of trade, so that they can have ratios of 6 or less and still be completely liquid and solvent.
It also has had an effect on the price as the company is able to lower the prices of its product to the level that the consumers can afford. It has helped to position its price with that of the market below that of other operators. This has helped to create a price competitive advantage.